The Asia Pacific Film Producers Alliance cultural Exchange and international film trade event was successfully held in Qufu

Founded in 1954 by Mr. Run Run Shaw, a famous patriot, the Asia Pacific Film Producers' Alliance has been developing for 64 years. It is one of the most geographically diverse film producers' alliances in the world. At present, the current president of the alliance is Yang Shiyan, and the permanent secretariat is located in Beijing, China. With the rapid development of the domestic film industry, China has become the core member and the backbone of the alliance.

Beijing Tsinghua Yiyou Culture and Technology Development Co., LTD., as the representative and operating body of the alliance in China, was approved by Tsinghua University and relevant departments in 2011, and then joined the Asia-Pacific Film Producers Alliance. Mr. Yang Shiyan, President of Tsinghua Yiyou Company, was elected as the chairman of the alliance at the Alliance Council meeting held in Kuala Lumpur in 2016. Tsinghua Yiyou, relying on Tsinghua University, gathers hundreds of thousands of Tsinghua University alumni resources to engage in international mainstream cultural communication and communication, and build international multicultural integration and development. From 2015 to 2018, several important activities of the Alliance were organized.

During the event, the journalists also learned that the opening of this session of the General Assembly of the Asia-Pacific Film Producers Alliance is also of epoch-making significance, marking that the alliance has entered a new era, played a new role and assumed a major historical mission. The General Assembly of the Council deliberated and adopted the Declaration of the Asia-Pacific Film Producers Alliance. The development plan and action program of the Alliance in the new era have been formulated and written into the constitution of the Alliance, which has unified the thinking, strengthened the unity and defined the development direction. All the members of the conference unanimously swore to abide by the purpose of the Declaration and the Articles of Association, and unanimously supported that under the leadership of Chairman Yang Shiyan, the members of the Alliance should work closely together to oppose division, infringement, repudiation and destruction, fight against infringement, counterfeiting and other destructive acts against the Asia-Pacific Film Producers' Alliance worldwide, and build a sound environment for the development of the Alliance. In the new historical period, the alliance will achieve healthy development and enhance the effectiveness of the alliance and the well-being of its members. With the strong driving force of China's economic development, we will continue the alliance's brilliance and make every effort to promote the new development of Asia-Pacific film multicultural industry.

Strengthen investment, trading and market cooperation in film projects among Asia-Pacific countries and regions through friendly exchanges, establish new cooperation mechanisms and platforms in film production, copyright trading, publicity and distribution, talent building and capital connection, further deepen the partnership among member organizations of the Alliance, and enhance the integrated development of the Asia-Pacific film industry. Enhance the market competitiveness of Asia-Pacific films.

At the opening ceremony, Sun Aimin, Executive Vice Minister of Propaganda Department of Jining Municipal Committee, Gao Guangli, Director of Education Bureau of Jining Municipal Committee, Peng Zhaohui, Deputy secretary of CPC Municipal Committee and Mayor of Qufu, Yang Shiyan, Chairman of Asia-Pacific Film Producers Alliance, Zhang Fan, former director of Press and Publication Bureau of the Propaganda Department of the CPC Central Committee, Hu Zhenmin, former Vice Minister of Propaganda Department of the CPC Central Committee, and other leaders attended. More than 100 guests from home and abroad jointly discussed deepening strategic partnership, enhancing film exchanges, cooperation and innovative development, and enhancing regional film market competitiveness under the current development trend of the Asia-Pacific film industry.

In order to better spread Chinese domestic films to the Asia-Pacific region, and introduce excellent film and television works from the Asia-Pacific region to China; To realize the goal of complementary advantages, resource sharing and common development of alliance member organizations. After full investigation and detailed planning, the Asia-Pacific Film Producers Alliance and the Qufu Municipal People's Government have reached a strategic consensus on the construction of international film trading. They plan to build a high-tech, world-first "International film copyright trading center" with the significance of the integration and development of Chinese and Western cultures in Qufu, the holy city of the East, the hometown of Confucius, the highland of world civilization. And at the closing ceremony on November 13, they signed a project cooperation agreement. After the closing ceremony, all the members of the FPA Alliance held a ceremony for the Asia-Pacific Film Producers Alliance titled "The Ceremony for the Hole" under the leadership of Chairman Yang Shi-yeon.

During this activity, the deal was made for the Pakistani film "Soaring Ambition", which was the first Pakistani film to be released in the Chinese mainland in 45 years. Pakistan's Information and Media Minister expressed his warm congratulations on the release of the film "Soaring Ambition" in China on November 13. He also hoped that more Chinese films could be introduced to Pakistan to enhance the friendship and mutual understanding between the two peoples. The scene of the film premiere continued the moving and shocking scene. Mr. Moin Haq, Ambassador of Pakistan to China, was the first to deliver a speech. In his speech, the ambassador highly affirmed the important role of the film Soaring Ambition in the cultural exchanges between the two countries and praised the film for continuing the transmission of friendship between China and Pakistan. The film "Flying Ambition" also with its unique pure heart and blood for China-Pakistan friendship to add a bright luster, won the scene bursts of applause.

After the establishment of the Film Copyright Trading Center of the Asia Pacific Film Producers Alliance, it will create a new cultural exchange bridge between the alliance members and Chinese film distribution agencies in the field of copyright trading, online international copyright trading and blockchain application. By means of big data, blockchain and other high-tech means, it will build an authoritative platform for communication, right confirmation, value addition and trading. With the new thinking, new platform and new impetus of cooperation, we will promote the further prosperity and development of the Asia-Pacific film industry to create new glory and enter a new era.